A fully CMS-driven corporate website for a 45-year-old automotive advertising agency, with every page section editable from Payload CMS, Nodemailer-backed lead capture, and a Dockerised deployment on AWS.
Mudd Advertising is a 45-year-old automotive advertising agency serving franchise dealers, independent dealerships, dealer groups and OEM partners, positioned as 'The New Automotive Growth OS'. The website is the company's primary sales surface: eight solution areas (Full-Service, Digital Marketing, Direct Marketing, Traditional Media, Strategy, Studio Production, Marketing Data and Programs), a platform section covering MuddVision Intelligence, Attribution Intelligence and Audience Builder, plus integrations, dealer results, OEM partner pages, careers and contact. The engineering focus was giving the marketing team complete backend control over a statically rendered site — every section, card, stat and page is modelled in Payload CMS, so content changes ship without a developer. Next.js renders the pages for speed and SEO, a Node.js layer with Nodemailer handles demo requests and contact mail, Google Analytics and Google Tag Manager track conversion across CTAs and forms, and the whole application is containerised with Docker and deployed on AWS behind nginx.
Roles & Responsibilities
Full Stack DeveloperCMS ArchitectFrontend Engineer
Next.js
TypeScript
Tailwind CSS
Payload CMS
Node.js
Nodemailer
Docker
AWS
Google Analytics (GA4)Full backend control of a statically rendered marketing site — every page, section, card and statistic is modelled as a Payload CMS collection or global, so the marketing team publishes without a developer
Payload CMS role-based admin with draft and publish workflow for safe content review before going live
Next.js rendering for fast, SEO-friendly marketing pages with per-page metadata driven from the CMS
Eight solution content trees — Full-Service, Digital Marketing, Direct Marketing, Traditional Media, Strategy, Studio Production, Marketing Data and Programs
Platform section covering MuddVision Intelligence, Attribution Intelligence and Audience Builder
Node.js API layer with Nodemailer handling Book-a-Demo, Find-Your-Rep and contact submissions, with notification and confirmation mail
Spam-resistant lead capture with server-side validation before any mail is dispatched
Interactive ROI Calculator and Dealership Health Check tools for self-service qualification
Google Analytics 4 and Google Tag Manager wired across CTAs, forms and conversion paths
Dealer results and case-study section with testimonials and headline performance metrics
Integrations directory covering dealership CRM and DMS platforms
Careers and company sections managed entirely through the CMS
Dockerised build for reproducible deploys, served on AWS behind nginx
Responsive layout tuned for desktop, tablet and mobile across every template
